All about live sports
The sports industry is a massive moneymaker both in the United States and around the world.Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon. According to Statista, in 2005 the global sports market made $46.5 billion. It’s projected to take in $90.9 billion very soon.
Sports’ popularity presents a unique opportunity for brands to create content and increase their audience size. If you’re in the sports industry, or you want to pursue content marketing campaigns that will attract sports fans, you need to know exactly how to reach them. Here are some ideas for content you can produce that will appeal to sports fans and draw attention to your brand.
The International Olympic Committee (through ARISF) recognises both chess and bridge as bona fide sports, and SportAccord, the international sports federation association, recognises five non-physical sports, although limits the amount of mind games which can be admitted as sports. Sports are usually governed by a set of rules or customs, which serve to ensure fair competition, and allow consistent adjudication of the winner. The precise definition of what separates a sport from other leisure activities varies between sources. The closest to an international agreement on a definition is provided by SportAccord, which is the association for all the largest international sports federations (including association football, athletics, cycling, tennis, equestrian sports, and more), and is therefore the de facto representative of international sport. SportAccord uses the following criteria, determining that a sport should: have an element of competition be in no way harmful to any living creature not rely on equipment provided by a single supplier (excluding proprietary games such as arena football) not rely on any "luck" element specifically designed into the sport. They also recognise that sport can be primarily physical (such as rugby or athletics), primarily mind (such as chess or Go), predominantly motorised (such as Formula 1 or powerboating), primarily co-ordination (such as billiard sports), or primarily animal-supported (such as equestrian sport).
Mind sports
The inclusion of mind sports within sport definitions has not been universally accepted, leading to legal challenges from governing bodies in regards to being denied funding available to sports. Whilst SportAccord recognises a small number of mind sports, it is not open to admitting any further mind sports. If you want to get sports fans involved in your content, create quizzes so that they can test and show off their knowledge to their friends and family. For inspiration, check out BuzzFeed’s sports section, which contains a number of fun quizzes for fans.Quiz players will be inclined to show off their results, which will lead to more hits on your brand’s website. Make sure that your quiz can be shared on Facebook and Twitter, and that you congratulate your best quiz takers at the end of it. Technology plays an important part in modern sport. With it being a necessary part of some sports (such as motorsport), it is used in others to improve performance. Some sports also use it to allow off-field decision making. Sports science is a widespread academic discipline, and can be applied to areas including athlete performance, such as the use of video analysis to fine-tune technique, or to equipment, such as improved running shoes or competitive swimwear. Sports engineering emerged as a discipline in 1998 with an increasing focus not just on materials design but also the use of technology in sport, from analytics and big data to wearable technology.[39] In order to control the impact of technology on fair play, governing bodies frequently have specific rules that are set to control the impact of technical advantage between participants. For example, in 2010, full-body, non-textile swimsuits were banned by FINA, as they were enhancing swimmers' performances.
